The Economic Times: Rural Strategy Summit 2018
SeedWorks International Pvt Ltd is recognized as the Champion of Rural Markets by The Economic Times and awarded by Shri SP Velumani (Hon’ble Minister of Rural Development, Govt. of TN) for creating excellence in the rural market by setting a yard Stick for its followers in the following aspects
Innovative Penetration Method, High Brand Value, Strong Brand Recall , Consumer Satisfaction and Customer Service & Quality
6th annual edition of – The Economic Times Rural Strategy Summit – 2018 was held on the 26th & 27th September Delhi.
About 70% of India’s population lives in rural areas. For E-commerce giants & start-ups alike, this is where opportunities lie. The Economic Times Rural Strategy Summit 2018 discussed the tasks & prospects marketers face in an era where the rural consumer is becoming bold lately due to their exposure towards literacy, technology & their aspirational buying.
These 2 days witnessed 150+ delegates, comprised of Marketing Heads, Rural Marketing Heads, Rural Banking Heads, Strategy Heads, Business Heads, etc and few CEO’s from SME’s.
The agenda of the summit was conceptualized based on first-hand information researched from practitioners within the B2B and B2C space of varied industries.
Some of the topics covered in the summit were:
- E-commerce in Rural India – Untapped Potential, Challenges, & Road to Improvement
- The Rural Renaissance and navigational challenges in the Rural Labyrinth
- The flipside of going Rural and circumnavigating your way around it – An objective introduction to the challenges in cracking the rural market
- Roleplay – 5 Actual Rural Influencers and 5 pitches to the Influencer Panchayat
- Measurable impact of a successful engagement campaign with the community on the toplines
- Breaking the Pricing Paradox – Success story of a luxury brand in Rural India
- Retrofitting the existing and Urban and Rural Mechanism to solve the challenges